Freitas Design Group was there from the start — helping pitch the concept to Shopify, securing approval and sponsorship, then taking full creative ownership of everything that followed.

That meant designing the whole experience from the ground up: immersive thematic environments, curated product showcases, retail activations, lecture spaces, and a high-energy after-party to close the night.

The result was a cultural moment — art, commerce, and hip hop energy woven into one cohesive, multi-layered event that genuinely landed.